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Let’s change the conversation

A Global Strategic Communications & Public Affairs Consultancy.

We help you manage your reputation by bringing people together to start conversations, solve problems, and make an impact. We do this by developing strategic relationships and finding you a seat at the table with influencers and journalists. 

Strategic communications| Crisis management | Leadership + Stakeholder Engagement

ABOUT US

Established in 2005, NORTH COAST STRATEGIES is an independent global strategic communications and public affairs consultancy. We offer a unique blend of strategic communication, crisis management, and transformative facilitation to foster open dialogues, solve complex problems, and effect systemic change.

We manage our clients' communications and media relations while focusing on proactive crisis preparedness, reputation management, and the facilitation of complex discussions around public policy and social issues.

We’ve witnessed the transformative power of strategic public relations in elevating our client’s visibility, attracting additional funding, and positioning them as leaders in solving the world's most urgent environmental issues. Our approach to PR is rooted in crafting compelling narratives that enhance visibility and underscore the tangible impact and innovation brought about by the companies we work with. Our efforts have contributed to securing extensive media coverage in premier outlets like The Economist, Reuters, Bloomberg, and The Wall Street Journal, spotlighting significant investment ventures and propelling our clients to the forefront of the industry. This includes leading the companies we work with to become a finalist for The Earthshot Prize, one of Fast Company’s 10 Most Innovative Companies, Time’s 100 Most Influential Companies, and Inc. Magazine’s Best in Business.

Our Culture

We understand the pressures our clients face. As a result, we approach every engagement as if we are an extension of their team. Although we are part of your team, we are still outsiders with a deep bench of experience and perspective outside of our client's culture. As a result, our advice is always candid and direct.

A STRATEGY BASED ON RELATIONSHIPS

What we do

We help CEOs, university presidents, and public officials navigate high-pressure situations by breaking down complex issues into digestible soundbites. We also help our clients develop strategic relationships to protect and enhance their profile in the public’s eye.

Strategic Communications.

We work with our clients to resolve complex and critical issues affecting their business, by creating strategic and integrated communications plans, complete with targeted messages, leveraging our relationships with the media, government leaders, and the business community. We align the message with the strategy and plan a course of action to impact the public's opinion.

Crisis Communications and Special Circumstances..

With our experience as lawyers, government officials, and in media relations, we help executives, including CEOs, CISO's, General Counsels, Public Officials and other high-profile individuals stay on guard so they are not caught off guard.

Multiparty Stakeholder Engagement

We bring people together to solve problems and help organizations find a seat at the table to address challenges and work on solutions. Through stakeholder engagement, facilitation, and association management, North Coast Strategies creates a process for organizations to manage conflict and helps organizations build a culture of sharing, engagement and collaboration, by leading the discussion, keeping the conversation focused and helping move the agenda forward.


+ what makes us stand out?

North Coast Strategies is a micro-agency, leveraging a single-employee model to take on multiple projects. We understand that our clients have individualized needs, so we organize an experienced team of independent-thinkers and doers around our clients.

We have an excellent understanding of client communications practices and sustainability, particularly climate change, clean energy, climate technology, and carbon markets. We work for companies solving those challenges and have the potential to change the way we live fundamentally.

Companies large, local, small and global have sought our strategic advice and counsel. This includes global manufacturers, national trade associations, local nonprofits, universities, governments, quasi-government agencies, startups, business executives and others in need of our support in protecting and enhancing their reputation in the public eye.

 
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BOLD + EXPERIENCED LEADERSHIP

Daniel is a full-time communications consultant & strategist. He leverages his experience as a lawyer & litigator, a former government official for Detroit, & a government relations executive for one of the largest regional chambers in the U.S. to help companies navigate the personal, political, cultural, & organizational dynamics that create polarizing environments. 

This includes,

  • Crafting announcements around substantial investments in cutting-edge decarbonization technology to help solve our world's most significant climate challenges, including a $100 million investment by Carlyle & Verizon Ventures in Fermata Energy, a vehicle-to-grid- technology firm; a $50 million investment by Microsoft Climate Innovation Fund in LanzaJet, a sustainable aviation company; and a $30 million investment by ArcelorMittal in LanzaTech, an innovative Carbon Capture & Transformation company.

  • Announcing the world's first laundry capsule made from industrial carbon emissions between Unilever & LanzaTech, tires made from recycled rubber with Bridgestone, and shoes, dresses, and shorts made from carbon emissions with On, Zara, and lululemon. In addition, I worked with representatives from Northwestern University, Yale University, and the National Renewable Energy Laboratory (NREL) to announce a new direct pathway to create ethylene through synthetic biology.

  • Working with government agencies, such as the U.S. Department of Energy and the Department for Transport in the U.K., we announced partnerships around sustainable aviation fuel and vehicle-to-grid technology, including one between British Airways, LanzaJet, and Nova Pangaea.

Daniel can take complex data & information & create digestible messaging that resonates with diverse stakeholders worldwide. This includes partnering with global brands in diverse industries, such as BASF, COTY, lululemon, Zara, Shell, British Airways, Sekisui, Vattenfall, and ON. 

At times, executives & their boards face a specific, unexpected, and non-routine event that creates high levels of uncertainty, challenging the company's reputation. Daniel helps companies turn today's threats into opportunities. Today's crises, climate change, greenwashing, misinformation, cybersecurity, government investigations, white-collar crime, and political crises represent a handful of the environmental, social, and governance issues creating material risks and opportunities for corporations & investors. With his experience as a lawyer, former government official, and in media relations, Daniel helps executives & their boards keep on guard so they are not caught off guard. For example,

  • He helped a CEO navigate an FDA hearing on their medical device and successfully helped a university keep its transplant program after a nurse accidentally disposed of a viable organ.

  • Daniel also helped organizations targeted by NGOs trying to sabotage a global conference. He worked with organizations faced with senior-level employees accused of sexual harassment, discrimination, and other employee misconduct. 

No matter what the situation is, with his diverse perspective and experience, Daniel helps executives rise above the chaos & manage their reputations. Daniel's calm demeanor & ability to see the big picture have led companies to emerge from a crisis stronger & smarter to minimize future risk. 

Knowing when and how to speak out on important social issues is critical to being held accountable and vital in building and maintaining the trust of any stakeholder. Daniel currently works with nonprofits to address their challenges and create opportunities to fill in the gaps by finding their executives a seat at the table to participate in the conversation. For instance:

  • Faced with an uncertain future in the delivery of behavioral health services, Daniel convened a group of 17 independent community mental health providers in Wayne County, Michigan. He formed the MI Behavioral Health & Wellness Collaborative, a 501(c)(6) peer-to-peer forum for networking, problem-solving, and exchanging information and ideas to close gaps, improve systems, and enhance the delivery of behavioral health services in underserved communities, representing 80,000 people and half of Michigan's Medicaid population. His advocacy has resulted in these nonprofit community-based agencies saving thousands of dollars and increasing access to thousands of people in underserved communities.

  • Daniel co-facilitated an urban transit strategy involving eight municipalities after the City of Ann Arbor opted out of the countywide authority impacting 372,000 people in Washtenaw County, Michigan, which the voters approved.

Daniel has built his career around relationships & collaboration. He is accustomed to high-pressure situations and easily toggles between strategist and doer. With his Midwestern roots, Daniel gives candid advice with an open mind. His training as a mediator allows him to de-escalate drama & help the people around him find consensus through the chaos. 

Married for 24 years with three teenage children, Daniel keeps grounded by his love for his family & his passion for his community as vice president of a food pantry, a trustee to Detroit's Music Hall, &a Board member of the Small Business Association of Michigan. A marathoner, Daniel also enjoys mountain biking, kayaking, whitewater rafting, strength training, grilling, & long road trips with his family.

A Courageous, Compassionate, Steady Leader!

“I specialize in facilitating critical conversations that bring diverse groups together to tackle challenging issues and protect your reputation. By breaking down barriers and fostering trust, we not only hear every voice but also collaborate on finding sustainable solutions that make a real difference. My approach transforms dialogues into actions, building stronger communities and improving lives. Let’s start the conversation.”

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A crisis is a specific, unexpected, and non-routine event or series of events that create high levels of uncertainty and simultaneously present a company with both opportunities for and threats to its’ reputation. 

We help companies and their boards turn today’s threats into opportunities. Today’s crises, climate change, polarization, greenwashing, misinformation, cybersecurity, government investigations, public corruption, white collar crime, and political crises, represent a handful of the environmental, social, and governance issues creating material risks and opportunities for corporations and investors. With our experience as lawyers, former government officials, and in media relations, we help you keep on guard so you are not caught off guard.

  • Every company in every industry faces its own set of risks. However, the crisis itself doesn’t always do the most damage— The handling of the crisis often does.

  • Crisis management is the process used to prepare for, respond to, and recover from emergencies in order to minimize any damage a crisis may occur to one’s reputation.

  • The best way to handle a crisis is to prepare. But 90% of us don’t, so when a crisis hits we are all caught OFF GUARD.

Crisis Management Services

01. Readiness

Strategic planning + preparedness

Asses legal risk and public exposure to minimize impact

Create a customized crisis management playbook based on vulnerabilities

Media + social media monitoring

Media training

Crisis simulations

02. Response

Actively work with executives to manage a crisis.

Mobilize & manage response team activity across various communications channels.

Media outreach

Stakeholder engagement

Serve as company spokesperson

03. Reassurance

Influencer outreach

Social media engagement

Testimony preparation

Government relations

Litigation communications

Stakeholder engagement

04. Recovery

We will help you restore your reputation after an incident.



A Crisis collab.
Your crisis Management Team

No individual can be an expert in crisis management. However, a team of professionals, skilled in key disciplines, with an ability to remove themselves from the chaos of a crisis, can be an effective response team. We have created a network of influencers, given the issue, to help steer you through a crisis.

This includes: Lawyers. Accountants. Forensics Specialists. Social Media Professionals, and others.



Transformative Facilitation

Welcome to

Kitchen Table Consulting

 
 

LET’S CHANGE THE CONVERSATION!

At Kitchen Table Consulting (North Coast Strategies facilitation service), we believe everyone’s voice deserves to be heard. We aim to bridge philanthropists, government entities, and communities, driving consensus and actionable outcomes to tackle societal challenges. With a seasoned leadership team, including politically savvy attorneys and experts in conflict management, public relations, and community engagement, we're equipped to navigate the complexities of systemic change. 

What We Do

We specialize in creating peer-to-peer forums for networking, problem-solving, and idea exchange, enhancing service delivery, and closing systemic gaps. Our facilitation goes beyond conventional dialogue, employing a Collaborative Impact Framework to build shared understanding and quick wins for lasting social change.

Our Approach: Shaping Impact Through Collaboration

  • Goal Identification and Influence Mapping: We start by pinpointing goals that resonate with policymakers and stakeholders, focusing on areas ripe for high-impact wins. These goals are chosen for their clarity, potential for broad support, and capacity to inspire collective action.

  • Agenda Development and Root Analysis: Our agenda is crafted to align with these goals, simplifying complex issues into manageable focuses. We aim for a mix of straightforward issues and bold, transformative ideas, all backed by data and compelling narratives, to ensure they capture attention and drive action.

  • Refining the Message: We refine our messaging through detailed research and data analysis to resonate across audiences, including policymakers. This precision in communication ensures our agenda is heard and can be acted upon effectively.

  • Alliance Building and Partnership Formation: By identifying the root causes of critical issues, our framework emphasizes the power of diverse voices and partnerships. Together, we build a coalition poised to support our agenda and amplify our impact.

  • Storytelling and Media Engagement: We shape the public narrative through strategic storytelling and media engagement, highlighting inefficiencies and advocating solutions. By focusing on solutions, we keep the conversation constructive and forward-moving.

  • Adaptability and Patience: Recognizing the dynamic nature of politics and societal change, our framework is inherently flexible. We are prepared to pivot strategies as necessary, always keeping our mission, values, and goals in clear view. Understanding that meaningful results take time, we remain patient yet vocal, committed to driving change.

 Our Vision

To catalyze philanthropic efforts, transforming conversations into actions that address critical issues and promote sustainable solutions for societal advancement.

Our Mission

Serve as the conduit for impactful dialogue, consensus-building, and fostering actionable outcomes to meet broader societal challenges.

Change Begins at the Kitchen Table

We change the conversation by focusing on controllable elements, identifying small changes with significant impacts, and stepping in proactively where needed. Our work is grounded in patience, flexibility, and a commitment to systemic transformation, measuring success by the diversity and caliber of voices at the table.

Join Us

Together, we can create meaningful, lasting change. Let's turn conversations into actions that shape a better future.

 
 
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detroitFWD is an initiative of North Coast Strategies that is working to transform our region and create a path for a new generation of civic leadership. The pandemic has exposed gaps in government, vulnerabilities in corporations, and a burning sense of community from each of us that we want to do something meaningful, but we don't know where to start. 

Building back better also requires that we approach our region's most challenging issues differently. The talent and expertise needed to solve real problems already exist in our community. We need to seize and mobilize the political will to overcome these challenges, find practical solutions rather than a piecemeal approach, and bring together people to find a better way forward. 

Today's realities make it impossible for the private sector not to have a stake in Detroit's Renaissance. To become resilient, we need to engage a new generation of entrepreneurial leaders, mentor them, and help them develop their network to sustain our region's growth in the future. 

Working in collaboration with existing civic organizations, let's start the conversation and bring together the right mix of stakeholders to find a better way of resolving our region's most pressing problems, and at the same time, create a pipeline for a new generation of civic leadership.  

Principles: Think big but start small. Focus on the root of the problem. Never settle on the way it has always been done before. Help move detroitFWD and create a generation of civic leaders to tackle our region’s most pressing problems, as a mentor, leader, or someone who needs our support by contacting dcherrin@northcoaststrategies.com.

Privacy Policy (Effective date: December 9, 2019)

North Coast Strategies ("it", "their", “us” or "our") operates the www.NorthCoastStrategies.com website (hereinafter referred to as the "Site"). This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Site and the choices you have associated with that data. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Site, you agree to this Privacy Policy.

Definitions. Site. The site is the www.NorthCoastStrategies.com website operated by us. Personal Data. Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession). Usage Data. Usage Data is data collected automatically either generated by the use of the Site or from the Site infrastructure itself (for example, the duration of a page visit). Cookies. Cookies are small files stored on your device (computer or mobile device).

TYPES OF DATA COLLECTED

Information We Collect About You and How We Collect It -We collect several types of information from and about users of our Site.

PERSONAL DATA

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to: Email address, first name and last name, phone number, address.

Cookies and Usage Data. We may use your Personal Data to contact you with emails, materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us. We may also collect information on how the Site is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking Cookes Data. We use cookies and similar tracking technologies to track the activity on our Site and we hold certain information.A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.

Use of Data. We use the collected data for various purposes: To present our Site and it contents to you; To notify you about changes to our Site; To allow you to participate in interactive features of our Site when you choose to do so; To gather analysis or valuable information so that we can improve our Site; To monitor the usage of our Site; To detect, prevent and address technical issues; To communicate with you about the campaign, such as sending you information to keep you informed about various issues, events, activities, and volunteer opportunities, and provide news and information we think will be of interest to you unless you have opted not to receive such information. In any other way we may describe when you provide the information. For any other purpose with your consent.

Transfer of Data.Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data -

Disclosure for Law Enforcement. Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements. We may disclose your Personal Data in the good faith belief that such action is necessary to: To comply with a legal obligation; To protect and defend our rights or property; To prevent or investigate possible wrongdoing in connection with the Site; To protect the personal safety of users of the Site or the public; and, To protect against legal liability.

Security of Data. The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site.

Our Policy on "Do Not Track" Signals under the California Online Protection Act (CalOPPA). We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Third Parties. We may employ third party companies and individuals to facilitate our Site, provide the Site on our behalf, perform Site-related services or assist us in analyzing how our Site is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

ANALYTICS - We may use third parties to monitor and analyze the use of our Site.

Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Links to Other Sites. Our Site may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children's Privacy. Our Site is not intended for children under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

General Data Protection Regulation (GDPR). North Coast Strategies is committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. If you have any questions related to our GDPR compliance, please contact dcherrin@northcoaststrategies.com.

Changes to This Privacy Policy. We may update our Privacy Policy from time to time. It is our policy to post any changes we make to our Privacy Policy on this page. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to review the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the choices available to you.

Contact Us. If you have any questions about this Privacy Policy, please contact us by email dcherrin@northcoaststrategies.com.  

SUSTAINABILITY DISCLOSURE (Adopted April 22, 2022)

North Coast Strategies is incorporated as an S. Corp. in Michigan. We are an independent consultancy with one employee/owner. While our goal is not to expand, our model is based on working collaboratively with others worldwide to help our clients meet their objectives and fulfill their purpose. 

We are small and mighty, but we want to stay small.

With a home office (even before it was trendy and necessary) along America's North Coast, our impact is made worldwide, thanks to the global reach of the companies that trust us. 

Today, we live in a volatile, uncertain, complex & ambiguous world (VULCA), and companies and their boards are under tremendous pressure to say and do the right thing. We help organizations, for-profit and non-profit, face pressure from their consumers, investors, suppliers, and other stakeholders to take a stand and communicate effectively and meaningfully with each stakeholder group.

Investors and consumers also are turning to the private sector to reduce the human impact on climate change and to support the 17 UN Sustainable Development Goals. As a signatory agency to the UN Global Compact, we center our practice around helping our clients achieve the SDGs — practicing what we preach under our current business model.

We also are involved members of the Carbon Capture Coalition (CCC) Communications Workgroup. The CCC is part of the by the Great Plains Institute. It is a nonpartisan collaboration of more than 100 companies, unions, conservation and environmental policy organizations, building federal policy support to enable economywide, commercial scale deployment of carbon management technologies. This includes carbon capture, removal, transport, utilization, and storage from industrial facilities, power plants, and ambient air.

Live What You Preach

As a home-based business, we have limited carbon emissions and are always asking how we can limit greenhouse gases (GHG) more. We have five focus areas for sustainability, each one linked to our purpose and mission.  

We help you manage your reputation by bringing people together to start the conversation & solve real problems. We do this by developing strategic relationships & finding you a seat at the table. We believe that everyone deserves to have their voice heard, and we help them listen to you.

These areas include human rights, labor, the environment, governance, and anti-corruption. 

More specifically, 

Human Rights 

Our purpose is to bring people together to start the conversation and solve problems. This includes supporting and respecting the protection of all human rights and ensuring that everyone has a voice. 

As an independent consultancy, we continue to foster a culture and working environment with our clients that respect human rights. This includes creating a culture where people are treated with fairness, honor, courtesy, and respect. We do not tolerate harassment or unfair treatment, and we will speak out when we see injustice being done. 

We also work closely with our clients to ensure they are protecting their team members from workplace harassment, including physical, verbal, sexual, or psychological harassment, abuse, or threats, and find a safe place to go if they feel threatened.

Labor

We bring people together to start the conversation and solve problems by finding a seat at the table and sharing stories. Our agency complies with minimum wage standards.  

Everyone deserves a seat at the table, and everyone deserves to have their voice heard. That is what we have built our business around. 

We also recognize our obligation to protect our most vulnerable people. That is why North Coast Strategies has committed to making sure our most vulnerable people have a voice and that changes in policies are made. This includes issues involving behavioral health, children's mental health, substance use disorders, the hungry, workforce development, and skill-building to help intellectually disabled individuals and others in underserved areas become more independent.

As an independent consultancy, we make a conscious effort to work with other independent agencies who share our values and ensure that employment-related decisions are based on relevant and objective criteria.

Environment

We actively seek opportunities to work with companies to promote more sustainable products and a more sustainable future. 

As an independent consultancy, we also limit our impact on the climate and encourage others to follow our lead. 

Anti-Corruption / Governance

We also work to educate individuals about the science-based targets, what it means to achieve net-zero, and better understand their overall impact on the environment throughout their entire supply chain.

We are all vulnerable, and sometimes people make mistakes or get caught off guard. We help lead people through very-difficult situations. We also help others mitigate the risks and take steps to ensure they are working against the corruption of all forms. Recognizing our vulnerabilities, we realize the value of trust and adhere to solid canons of ethics to guide our business and how we work with others.

Pioneers in Creating a Sustainable Practice 

If we got any smaller, we would be out of business, but we must find ways to become sustainable with no intent on growing. In working with companies bigger than ours, we have been fortunate to learn from some of the best in the world who make sustainability their mission. This includes,

  • Sustainable Brands' goal is to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

  • South Pole develops and implements comprehensive emission reduction projects and strategies that turn climate action into long-term business opportunities for companies, governments, and organizations worldwide.

  • LanzaTech, is a carbon capture technology company focused on creating a post-pollution future, transforming carbon emissions into everyday products.

  • LanzaJet, whose team is working to accelerate the global energy transition by using our leading process technology to make safe, sustainable fuels from waste a reality today. 

  • Marquis Inc., a carbon management company with the largest biofuel plant in the U.S., focused on developing a net-zero operation. 

  • Fermata Energy, a vehicle-to-everything (V2X) technology company, focused on building a resilient electric grid and making EVs affordable for everyone. 

  • Max Burgers, where we helped launch the world's first net-positive menu.

  • Services to Enhance Potential training for adults with developmental disabilities.

  • Fritz Enterprises, that takes cars, planes, and appliances at the end of their life, and recycles the ferrous and nonferrous metals for new purposes.

Every day we get to have the opportunity to share our client's journey of disrupting supply chains, shifting the way we think, and giving others around the world a different perspective on what is possible to live in a world free of pollution. Throughout that journey, we have the chance to with other global brands through our clients. This includes work with a few oil and gas companies, utilities, and well-known consumer brands, each dedicated to changing their industry.

In working with these trailblazers, I try to be an advocate for small businesses. As advocates, it is hard to convince small business owners to prioritize sustainability, and we continue to show them how by leading the way.

What gets measured gets done, maybe.

A challenge we face is how to measure our impact. It's easy when we can help our clients, and their success judges us. But how a home-based business defines success in our sustainable journey is a struggle we continue to fight through. 

When it comes to staying healthy, our one employee works out regularly, competes in 5Ks, and this year is focused on gravel rides, playing more tennis, and trying pickleball with his spouse. The commute from the bedroom to the home office is eight feet, longer if he grabs a coffee before checking email. 

The lights stay off to leverage natural light, and being on America's North Coast, it is easy to leave the windows open for cross breeze most of the year, even finding time to work outside. So, our carbon emissions are limited, and we want to keep it that way. 

While our team of one is small, we must have policies in place, so our clients know where we stand, especially when we are showing them the way. 

We support accelerating sustainable development with human rights. We stand for equality and strongly support participatory and inclusive societies that dismantle the structures of discrimination that drive poverty and inequality. (Human Rights) 

We are committed to fostering, cultivating, and preserving diversity, equity, and inclusion culture. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of our culture and our reputation and company's achievement. We embrace and encourage to learn about our differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make us unique. And we promise to respect one another for who they are or want to be, what they look like, who they love or for whatever they believe, and wherever they came from, and they should be able to express it. (Diversity, Equity, Inclusion; Rights of Women and girls; Indigenous people, refugees, and immigrants)

We expect the people we work with, but especially our own team member, to always do business ethically and follow the law, along with the values and behaviors we expect of one another. We have a zero-tolerance approach when it comes to bribery and corruption. We do not, and will not, pay bribes or offer improper inducements to anyone for any purpose. Nor do we, or will we, accept bribes or improper inducements or anything that could be perceived as such. We expect the same from our customers, business partners, and third parties we retain or perform services or deliver business on our behalf. Bribery and corruption are not accepted in any form. We also will work to assist our clients accused of such. (Corruption and Governance)

We believe in a work environment that promotes inclusive and sustainable economic growth, full and productive employment, and decent work for all. We will support initiatives that eliminate child labor (Labor Rights, Child, and Forced Labor)

We are committed to protecting the plant and delivering a positive environmental legacy for future generations as we operate and grow our business. We will reduce emissions, conserve water, reduce waste, build sustainably, and protect nature. (Environment). 

Finally, we will continue to work to make this world a better place, starting in our community and staying involved and engaged in issues that matter. 

We must work hard to make progress.

Nothing comes easy, or it shouldn't, and we have so much to learn. So, we spend a lot of time reading, listening, talking, and asking lots of questions. We learn by doing, and we are adept at adopting what has worked and being flexible to pivot when it doesn't. That is the beauty of working for yourself. 

Risk, meet opportunity, look for Hope. 

We constantly evaluate our risks and rewards upstream and downstream of our value chain. No matter where we turn, we see Opportunities – Either the luck of hitting the jackpot or learning from our mistakes. Either way, we are constantly learning and continually growing. 

Regardless of where we are headed, we hope there is a chance we can work together. So when you are ready, 

Let's Start the Conversation!