bold + Experienced leadership
Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist, public relations professional, and association leader. This includes serving as:
The Communications Director for the City of Detroit;
Press Secretary to the Mayor of Detroit;
The federal lobbyist for the Detroit Regional Chamber;
An attorney practicing litigation; and,
A small business owner/ self-employed entrepreneur.
Over the past 20 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossings along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW offshore wind farm proposal.
Daniel believes the way forward is to engage! Through targeted communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. He is married, the father of 3 teenagers and enjoys competing in 5Ks with his children.
Now, let’s start the conversation!
#IAM | Independent, Strategic, Calm, Connected, Collaborative, Direct, and Fun!
TO BOOK DANIEL AS A SPEAKER FOR CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS:
Daniel is available to speak at conferences and other events on issues related to crises communications, cyber-security, risk management, public affairs and strategic communications. He is also available for media training and executive coaching. This includes topics such as:
When not to talk to the media?
Experience a cyber breach now what?
How to counter fake news and protect your reputation?
Data breaches are not only IT issues, they are a business risk, so how do you prepare?
Why no comment is no longer good enough?
The 24-hour news cycle is dead, you have just 90 seconds to respond.
For example, Daniel was as a speaker at:
The Wall Street Journal Pro’s Cyber Security Small Business Academy, Dana Point California, Incident Response on a Budget, October, 2018
Public Relations Society of America International Conference, Lessons from Flint: Crisis Management For Public Officials, October, 2016
Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, Risk Communications During Food Emergency Events, October, 2016
State Bar of Michigan, Environmental Law Summer Program: Crisis Mode: What Do You Do When It All Hits the Fan?, June, 2018
Contact Daniel at dcherrin@northcoaststrategies.com for speaking opportunities.
Trusted By:
“I wanted to thank you for taking the time to meet with Rodney and I. I’ve used the key message development form twice in the last two days, and have found it extremely helpful. I just finished an interview with Al Jazeera America about the use of subminimum wages, and had I not taken the time to develop the key messages I would have fumbled the interview. She asked some tough questions, and I was prepared! ”
“Dan, The article is beautiful. On behalf of the rest of northeast Ohio, thank you all for all your hard work. How incredible is it to see this move forward. I am in awe.”
“Again thanks for all your help with our reporters at The News. It is indeed a breathe of fresh air after all the past turmoil and your professionalism is very much appreciated. ”
BRANDS WE HAVE WORKED WITH.
