Have the lawyer retain the PR firm as opposed to your client directly, to try to preserve attorney-client privilege, if permissible.
The public relations counsel should consult with both the client and attorney at every step of the process.
Once a public relations firm is engaged, they will, depending on the strategy: help with messaging and identify the appropriate media to communicate those messages or even act as your client’s spokesperson. They also should monitor the media and find ways to enhance, protect and further your client’s reputation.
The best PR counsel comes from a lawyer who practices PR
