political messaging

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Democrats need Adidas, Republicans Need Nikes, But Both Parties Must Inspire Me

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Democrats need Adidas, Republicans Need Nikes, But Both Parties Must Inspire Me

Today, brands inspire us more than our elected leaders or today's candidate.  Dove, Under Armour, Nike and Adidas inspire me through the messages they convey -- In their ads and in their videos I find on YouTube.

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Both Republicans and Democrats need a new ground game

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Both Republicans and Democrats need a new ground game

In the end game, the success of a campaign is not based on cash alone, it is based on a victory and in coming in first. To win, We The Voter, still need to understand who the candidates are, what they stand for and what they will stand for once elected. 

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WANTED: A Message That Resonates

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WANTED: A Message That Resonates

Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action.