Insight + Client News
5 tips
- Monitor On-Line Chatter. Create Google-Alerts and Twitter-Alerts for your name, company’s name and top leadership.
- Employ free other services to monitor to monitor your reputation such as: Hootsuite, Alexa, Social Media Mention and others.
- Know the influentials and who most people listen to in your industry.
- Engage the community. Just as you do off line, keep those on line engaged in what you do and build support.
- Be open, honest and authentic. Include your name, if appropriate the company and make statements in complete disclosure of any potential bias.