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five tips to protect your reputation on-line

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  1. Monitor On-Line Chatter. Create Google-Alerts and Twitter-Alerts for your name, company’s name and top leadership.
  2. Employ free other services to monitor to monitor your reputation such as: Hootsuite, Alexa, Social Media Mention and others.
  3. Know the influentials and who most people listen to in your industry.
  4. Engage the community. Just as you do off line, keep those on line engaged in what you do and build support.
  5. Be open, honest and authentic. Include your name, if appropriate the company and make statements in complete disclosure of any potential bias.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.