What is our vision for Detroit? And who will take charge in implementing it?

When Kenneth V. Cockrel Jr. was Mayor of the City of Detroit he was often criticized for not having a vision for the City of Detroit. As Mayor for just eight months, running in two elections and trying to restore confidence, faith and trust back into the city of Detroit and office of Mayor following a tumultuous time in Detroit’s history, Cockrel’s vision was short term – Get the city’s finances back in order and help the city of Detroit move forward without looking back at what thrusted him into office as Mayor. At the time, Cockrel became Mayor, not only was our city in political turmoil, but the economic floor fell out from under the nation. The auto industry, Detroit’s main industry was crumbling, jobs were diminishing and the city was still recovering from the scandal that rocked our world.

As Mayor of the Motor City, Cockrel’s priority also was to help our leading industry survive and get off life support, while preventing the City of Detroit from suffering a similar fate.

Just as Mayor Dave Bing is doing now, Ken Cockrel did then, in asking the unions to work with him in collaboration to help weather the economic storm. At the time, Cockrel’s Administration put forth a budget deficit plan that would restore the city’s finances to a level where we would avoid a hint of bringing on an emergency financial manager and also published the city’s finances on line for people to see, view and comment on.

In 2009, Cockrel, in his State of the City address said, the “Key to managing our financial resources is making smart choices.   This includes choices about who we do business with and how we do business with them.”  In Cockrel’s brief tenure as Mayor, his administration reviewed a number of contracts and discovered many areas of mismanagement. In fact, the review of several contracts with banks and other financial services institutions revealed that we were spending over $2 million for services we did not need and immediately terminated those contracts.

In the brief months Cockrel was Mayor he also set in motion the opportunity and ability to create an authority to oversee the expansion of the Cobo Convention Center, paved way for light rail along Woodward Ave., began discussions of merging the two regional bus systems worked to bring green jobs to the city and found ways to put the police back in the neighborhoods.

Just two years after Cockrel served as Mayor, while the auto industry is recovering, Detroit’s financial situation continues to diminish, as do jobs.  Just as people asked for Cockrel’s vision, we need a plan for the City of Detroit. This plan is not just for current Mayor Dave Bing to develop. We need the cooperation of the entire region, including: business, labor, faith based groups and others to come to the table and offer their vision and solutions to help guide the city forward.

It takes leadership, cooperation and collaboration to set us back on the path to prosperity and growth. It is time our business leaders, labor leaders and others to stop being territorial in what they are working on and in the Spirit of Detroit work together to solve regional problems. I understand business groups are talking to each other, but we have been talking for years. It is time to stop the talk and for someone to come forward and take charge of creating and implementing the plan to bring Detroit back.

*This post originally appeared in The Huffington Post in early December, 2011

Public Engagement and Media Relations When City's Are At Risk

The City of Detroit and State of Michigan are at a precarious position as the state looks into the city's finances and talkcontinues about the potential of having an emergency financial manager appointed.

As the talk continues the mood in Detroit has taken a sudden turn back to the "us vs. them" mentality that "only Detroiters can solve Detroit's problems".  To avoid creating an environment that will get in the way of progress and to help build political capital for the Mayor and the Governor, I strongly suggest that as part of the process for triggering a state review of a government's finances, a strategic communications plan and community engagement process should begin simultaneously to create a positive environment to make the necessary changes.  I recently wrote an article on how companies can preserve their reputation in a wake of bankruptcy.  The same strategy applies for a public entity.

For example, before an EFM is appointed or even before the triggers are pulled to start the process, the Governor and his team should be mobilized to the City of Detroit to meet with key stakeholders, such as:

• Business organizations;
• Community development organizations;
• The faith-based community;
• Detroit-based CEOs; and,
• Urban media

To explain why the state "may" jump in to help the city with its financial situation. This is to set the tone and set the record straight as to why we have this process, the steps we have taken thus far (including regular meetings with the Mayor) and what the next steps will be. It also will help maintain relationships and create open channels of discussion and dialogue.

The Governor should also find third party supporters, such as members of the clergy and business leaders, to validate the process to Detroiters so that they know that this is the right choice both the City and the State are making.

Then should the Governor appoint an EFM, along with that appointment, a person that is familiar with the media and political landscape should also be appointed to help the EFM navigate the local political environment and serve as the liaison to the community, as well as be the one to respond to the media and help represent the EFM at various community events.

Community engagement should be a part of the EFM process under the Act. Then having someone outside the Treasury Department respond to the media also can go along way in maintaining relationships in the city's EFMs operate.

Finally, having an EFM come into a community should be seen as an opportunity for a city to experience a fresh start and a new beginning.  As a result, while the EFM works to make a public entity financially stable and secure, the communities chamber of commerce, DDA or other community groups should create a strategy to enhance  the city's image. That way,  when an EFM's work is completed and the Mayor or Superintendent are given the responsibility once again to manage the public entity,  their image will not just be maintained, it will be enhanced due to a strategic communications plan.

Daniel Cherrin is an attorney specializing in protecting and enhancing the reputation of people and organizations and practices in the areas of public affairs, strategic communications, public policy dispute resolution and crisis management, with Fraser Trebilcock. He is the former Communications Director for the City of Detroit and Press Secretary to Mayor Kenneth V. Cockrel, Jr.  Daniel also serves as the spokesperson for Mackinac Island and The Ann Arbor Art Fairs.