Water

The PR Strategy For Michigan's Governor Must Engage The People Of Flint

The PR Strategy For Michigan's Governor Must Engage The People Of Flint

Engaging the public through strategic communications is a vital component of any strategy, in both the public and private sector.  That is why the State of Michigan, the Governor, each state Department, the City of Flint, the business and community groups in Flint, the Mayor of Flint, and other organizations affected by the water crises needs someone to help define the narrative to communicate about the situation, to find the people and their stories to share, to run interference between the national media looking for a story and the people of Flint looking for answers, for solutions and for help. 

Restoring the public's trust after a crises

Restoring the public's trust after a crises

Crisis just don’t just happen, they evolve.  Just like hurricanes do not suddenly appear, they are given time to gain momentum or dissipate.  A forest fire does not start out as an inferno, it starts out as a brushfire.  And a terrorist attack does not just happen, the terrorists plot, plan practice and kill.