Michigan Is Pure Despite The Water
The PR Strategy For Michigan's Governor Must Engage The People Of Flint
Engaging the public through strategic communications is a vital component of any strategy, in both the public and private sector. That is why the State of Michigan, the Governor, each state Department, the City of Flint, the business and community groups in Flint, the Mayor of Flint, and other organizations affected by the water crises needs someone to help define the narrative to communicate about the situation, to find the people and their stories to share, to run interference between the national media looking for a story and the people of Flint looking for answers, for solutions and for help.
Restoring the public's trust after a crises
Crisis just don’t just happen, they evolve. Just like hurricanes do not suddenly appear, they are given time to gain momentum or dissipate. A forest fire does not start out as an inferno, it starts out as a brushfire. And a terrorist attack does not just happen, the terrorists plot, plan practice and kill.
How Flint Can Find Resolution Through Chaos
While every community is different, many issues are the same. However, when the issue becomes emotional or even political, finding a solution becomes difficult but not impossible. To help facilitate that process, they need to bring in a neutral third party who is sensitive to the politics of the problem, familiar enough with the people involved, but not connected to anyone so that they can help facilitate ways to bring a resolution forward.