In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017.
We have a lot to learn from each other. “Another year older, another year wiser,” can often be found on the inside of a birthday cards, but in reality we have the most to learn from those who are younger than us – especially in the creative economy.
New tools emerge daily to help companies enhance their brand. Some stick around longer than others but knowing which tool can really help companies target their core market.
