12 Tips For Public Officials To Remember in a Crises

  • Ensure the public is safe.
  • Assure them that you are in control.
  • Be supportive.
  • Focus on solutions.
  • Forget the politics and focus on the people.
  • Let go of your emotions.
  • Give them a place to go to get updates or keep yourself informed.
  • Understand there is a sense of urgency in disclosing, sharing and responding to information.
  • Remain visible + accessible.
  • Question the information given to you and the sources they came from.
  • Make your advisors accountable.
  • With FOIA and Wiki-Links, there is no such thing as privacy or privilege - So don't hide.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.