,

5 tips in creating a social media policy

,

Protect intellectual property.Never place proprietary information on-line

Respect copyrights and fair use. Always give people proper credit for their work and make you have permission to publish something.

Be responsible for what you write. Avoid language that could be considered defamatory, harassing or indecent. Before you hit send, ask, "Do I want my mom to see this?"

Bring value to the discussion. To build a following you need to bring something to the table so make your contribution significant and meaningful.

Be open, honest and authentic. Include your name, if appropriate the company and make statements in complete disclosure of any potential bias.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.