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A digital marketing strategy is no longer optional

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Today companies must commit to a stronger digital strategy, leveraging websites and social media channels as the primary media for disseminating your messages and setting the record straight.

QUICK TIPS | Website

  • Your website forms the hub of your marketing effort. Everything you do should direct people to visit your website for more information.
  • Have a plan to regularly update your website to keep the content fresh and people coming back.

QUICK TIPS | Blog

  • The Blog could be used for people to learn about available resources, receive important updates, celebrate success and recognize leaders in the industry.
  • Each item in your current newsletter could be turned into or re-purposed as a blog post.  It could be updated twice a week (Tuesday and Thursday) with new information, supplemented by tweets or posts on Facebook, for people to find the latest information.

QUICK TIPS | Email + e-Newsletter

  • Email should be used to distribute newsletters via platforms such as Constant Contact or MailChimp and those same platforms can be used to provide updates to your core audience.
  • Marketing emails should center on starting a conversation but guiding people back to your website for more specific calls of action.

QUICK TIPS | Digital Marketing

  • Leverage digital marketing i.e. search engine optimization (SEO), banner ads and Facebook ads when you are ready to talk about the report. 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.