Can a lawyer practice PR?

Screenshot 11:27:12 12:03 AM Increasingly, legal battles are being fought in the court of public opinion long before lawyers see the inside of a courtroom.  Without a careful and coherent litigation communication strategy, even a legal victory can be prohibitively costly in terms of company or product reputation.  An effective communications strategy must be coordinated with a legal strategy.  As lawyers, we know the legal process and are sensitive to the concerns of in-house and outside counsel and develop communications strategies that support and enhance the company’s legal strategy.

A lawyer -PR specialist is trained in translating the arcane, confusing, and complicated elements of legal actions into messages that are heard, understood, and remembered outside the courtroom.

No organization is immune to crisis. It strikes every type of business, industry and nonprofit entity. Effective communication and reputation management often spells the difference between succumbing to a crisis and surviving it. When a crisis strikes, a company must move quickly to mobilize its legal and communications teams to manage the crisis and protect their reputation and legal position.

A media savvy lawyer is in a better positon to help their clients than one who would prefer "not to comment."

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.