Challenging the Status Quo by Creating a Vision

Gone are the days when you found a job and stayed in that job until you retired. Today, the workforce is more mobile, in part due to the economy and the need to go where the jobs are and in party due to technology. As times change, so too must our political system and our political leaders should work harder at communicating their vision for improving their world. But that vision should not be theirs alone. It should be consensus-driven so that others can stand with the Mayor, Governor and others in supporting that vision. Once they have that vision, they can now create their agenda.  What issues will become their priority and how will they go about implementing that agenda.

So communicating that vision and agenda will be vital to seeing it through. Why is this the right thing to do now? Does it reflect reality so that I can get others to rally behind it?

To lead the conversion, our leaders need to lead the conversation, but also listen to what others have to say and adjust their plans to reflect the political and economic realities. People are looking for solutions. Solutions that are immediate but also pro-active with long-term benefits

Change is never easy, but in order to change we have to know where you are going. To help you in the process we need to understand the why, the what and the how. We need to become emotionally-connected through common values. We will help you only if we can trust you and for that we need to start developing a relationship.

Once we begin the discussion and build the trust we will come to realize that we are all in this together and we each have a role to play -- So let’s support each other.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.