From city hall to Congress, you need a political strategy

Few executives know how to navigate the intersection of business, government and politics and lack the requisite political and government experience to navigate Washington.  The failure to recognize how politics and government affect their industry can detrimentally impact their business operation and ability to generate revenue.

At one point companies such as Microsoft, Tyco, Facebook, Research in Motion and others ignored Washington and failed to build relationships with anyone having anything to do with Congress. Now, each of these companies has a strong government relations program and effectively communicates with Congress on a variety of legislative issues affecting their company and industry.

They realized that government affects everything we do, from local zoning laws to the American with Disabilities Act to bankruptcy and intellectual property reform. But more often than not, companies simply ignore what government does, hoping it will just leave them alone. And they do so at their peril. Without an effective strategy for dealing with the federal government, corporate players risk losing credibility with Congress, as well as restrictive regulations and even the odd lawsuit by the Justice Department.

Investing in building relationships in Washington, Lansing and other centers of government will prove vital to a company’s success, in addition to tracking the legislation and regulation emerging from the legislature.   Have a public affairs consultant on your team will:

  • Open doors and build relationships when you need them and,
  • Educate and inform lawmakers of what is going on back home.

An effective external relations strategy integrates advocacy, public relations and positions legislative, regulatory and legal matters before government and key decision-makers. This includes:

  • Identifying priorities
  • Lining up key supporters
  • Finding advocates within government
  • Building coalitions
  • Show a local impact
  • Implementing a proactive media strategy
  • Engage the legislature/Congress
  • Building political capital

It is important to work with an experienced professional to help your company navigate governments murky waters and start building a network of resources to take action on any issue, with enough time to shape and frame the debate

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.