GM -- Blazing a path and resetting trends

With the re-emergence of a new GM today marks the beginning of the end of an era of doing business, not just for GM, but for a majority of companies around the world. GM has historically been a leader of trends. Trends in cars, technology and design. Today, GM became the corporate poster-child for what companies must do to not just survive in today's economy, but thrive as a leaner, more efficient company, that focuses on the fundamentals while laying the groundwork for industrial growth.

The auto industry, like a majority of industries has changed. Companies, no matter how large or small realize that they must not only listen to their customers, they need to be responsive and work to build and keep relationships with them. It is a new day for GM, Detroit, the auto industry and corporations around the world.

Now GM just needs to get the word out about what they are doing, how they are doing it, and bring us all out for the ride.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.