How can we find you a seat at the table and start the conversation?

Through advocacy, collaboration, and strategic relationships I have built a career around bringing people together, starting the conversation, and solve problems. I do this by finding you a seat at the table and sharing your story. Join me for a conversation on

PR Weekly With Sari Cicurel

Here’s what we discussed 

  • Moving from lawyer to activist to PR 

  • Dealing with the PR crisis. 

  • The effects of the pandemic on Daniel’s clients  

  • Running for office and making a difference in your community

Now, let’s start the conversation! 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.