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March 12, 2014
Daniel Cherrin
Elections, Messaging, Political PR

It is time candidates engage the voter

March 12, 2014
Daniel Cherrin
Elections, Messaging, Political PR

While campaigns are a time for the voters to get to know the candidates, it is also the chance for the candidates to get to know the voters.

Sure they take their polls to see where the "pulse" is, but perhaps campaigns should be more of a listening tour, debates more like gripe sessions and elections about the people who listened best.  

Effective listening provides a roadmap for creating key messages that form the basis of a solid agenda and a plan for deploying the necessary resources to create a solid plan for moving forward.

We need to listen harder...Who will be interested in talking with us?...What are they interested in talking about?...Where and on what terms would they like to comment and become engaged.

Then, once we listen, we can participate in the conversation, share ideas, collaborate and otherwise engage each other in creating a community once again.

I know that campaigns and elections are really about politics, personalities and egos, but it also should be about public engagement, open advocacy and honesty with ourselves as to the direction we must go to move our nation / state forward.

These are the principles for 'public engagement,' created by Endleman PR.  Their philosophy of "advanced shared interests in a world of cross-influence."

Leadership is in part about "embracing chaos" for the "public good." Similarly, public opinion not only helps create chaos, it helps resolve it.

In this election, both Democrats and Republicans need to identify their key influencers, engage them and use their stories to influence untraditional voters that their party’s vision is the better one. 

March 12, 2014
Daniel Cherrin
Elections, Messaging, Political PR

Tagged: public engagement, chaos, election

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.

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