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Lessons from the Obama Campaign for all Parties

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Candidates in this election cycle can still take a few pages from the President's campaign playbook that helped him build a brand that connected with voters, such as:

  1. Develop a consistent message. One that strikes a chord with the public, such as, Change, Re-invent, or Believe.
  2. Have a rallying call – Your message should I part, engage the voter and give them something to use as they build support for you, such as:  Yes We Can.
  3. Offer solutions.  A campaign is a great opportunity to suggest solutions to improving the status quo and why you are the better candidate.  Offering solutions instead of going negative will help you stand out from the other candidates.
  4. What do we stand for. At the end of the day, based on your messaging, behavior and performance, the voter should be able to identify you with your issues and know what you will focus on once elected. 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.