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Leveraging Michigan's Assets

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Now is not the time for the State of Michigan to reinvent the wheel. After all, we already did that, including: The automobile, the assembly line, the elevator, traffic light, football helmet, seeds in a pouch, pharmaceuticals and so much more. However, today, we need to find something in our state to leverage for new job creation. What to leverage is underneath our nose -- our Universities. Michigan's universities can help us turn the business climate around by spinning off new companies and create a ready to work workforce to transition into a new industry. They did it in North Carolina, Boston, San Jose and elsewhere. We need Michigan’s universities and its presidents to step forward to help grow Michigan’s economy. We need the help of our universities to leverage Michigan’s assets.

A private dock on Mackinac Island, Mich.

A private dock on Mackinac Island, Mich.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.