lululemon announced this morning a collaboration with LanzaTech to sell pants and other athleisure made from pollution (i.e., recycled carbon emissions). I am attaching the release, highlighting the technology, and an image of the fabric. I hope you will be interested in talking with Jennifer Holmgren, CEO, LanzaTech, or a representative from lululemon to learn more about what this means not only for the fashion industry but more importantly what companies can do right now to change where they source components for their products and help avoid a climate crisis.
Carbon recycling enables companies like lululemon to continue to move away from virgin fossil resources and brings circularity to their products that will soon be available in lululemon stores.
More specifically,
lululemon has partnered with LanzaTech to create the world’s first yarn and fabric using recycled carbon emissions that would otherwise be emitted to the atmosphere as pollution.
Biotechnology company, LanzaTech, uses nature-based solutions to produce ethanol from waste carbon sources and is working with partners India Glycols Limited (IGL) and Far Eastern New Century (FENC) to convert ethanol to polyester, with a lower carbon footprint, that could revolutionize lululemon’s products and the apparel industry.
LanzaTech’s process sources carbon from different feedstocks from industrial emissions to syngas from gasified agricultural or household waste (including textile waste) and atmospheric CO2.
The process of capturing and recycling carbon before it is released into the atmosphere is an innovation that LanzaTech has brought to airlines, home care companies, and now textile production. Recently, Unilever began selling laundry pods in China made from pollution.
Who would have thought that steel mill off-gas would someday become apparel? Through LanzaTech's technology, they can turn pollution into practically anything we use today. Here are just a few examples of the products they are producing with pollution:
LanzaJet: building our first commercial demo of SAF from ethanol
Mibelle: household cleaner at the Migros stores in Switzerland; introduced our ethanol in August of last year
Coty: announced they will use our ethanol in their perfumes by the end of this year
L’Oreal and Total: produced PE bottles for shampoo and conditioner on a pilot scale
Unilever: introduced surfactant in their OMO detergent in China made from our ethanol
