,

Measuring Progress in Social Media and Public Relations

,

In any marketing campaign, it is important that your team sets goals before you measure success. In creating goals, look first to your business goals. This should be done from the first meeting with your public relations or marketing agency. Your agency should provide you with results on a daily, weekly or monthly basis, depending on the structure of your agency/client relationship.

  • Measure media with quality not quantity or AVE
  • Understand how others change as a result of PR gained

Success, should not be based on the number of:

  • Press Releases
  • Byline Articles
  • Meetings/Interviews
  • Even Opportunties missed
  • Mentions
  • Likes/Follows
  • Speaking engagements
  • Events
  • Awards
  • Article tone
  • SEO Ranking
  • Blog responses
  • Competitor Comparisons

Success should instead be based if your business objectives are being met.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.