Raising money to raise awareness and find a cure for multiple sclerosis

Every year, we are inundated with emails soliciting us to make a financial contribution to a political campaign, and each year we receive solicitations like this, asking to support a charity or event due to a friend’s personal involvement. This one is no exception and I hope you will make a contribution using this link  (Team MTC). Six years ago (April 16, 2007), just months after the birth of our third child, my wife was diagnosed with multiple sclerosis or MS. At the time, she was tired, but who wouldn't be as a new mother of three children, all under 3, at the time. But then her vision became blurred, and then she could not see in one eye. Her body also ached and tingled from head-to-toe.

From the beginning, she received immediate treatment and receives monthly treatments to this day. While she still gets tired and some symptoms reappear at times, she is fabulous and from looking at her you would not know she has MS -- but she does.

She is an amazing individual who not only works full-time and takes care of our children (and me), she makes herself available to other young moms who have been recently diagnosed, and serves as an inspirational role model, mentor and hero to anyone who meets her.

Since we started raising money for the MS Society, we have been one of the top individual and team fundraisers, THANKS to your support. We have worked with our friends and family to raise additional money in Canada, Missouri, New York, Switzerland and other states and countries, and I hope you will make a contribution and join us in finding a cure.

This walk has become our family tradition. It is something we look forward to in an effort to raise money for a cause that has become personal and also an opportunity to teach our children the importance of supporting a community.

For this year's walk, my wife will be in London, England, visiting her sister who just had a baby, but that will not keep me from walking with my children (now 9, 8 & 6) in honor of their mom and the thousands of other moms and dads living with MS.

I hope you will support our effort and donate to the MS Society using the link in this email and clicking on my name, DANIEL CHERRIN or our team, TEAM MTC.

They are close to finding a cure. According to my wife's doctor, "It will be in her lifetime." With your support it will. This month alone, the FDA approved an oral medication. Before then, medications were delivered through injections or intravenously. So we are making progress, thanks to you.

In advance, THANK YOU for your interest and more importantly, THANK YOU for your support.

Best wishes,

Daniel

About MS

MS and the challenges of living with its unpredictable symptoms affect millions of people. Multiple sclerosis interrupts the flow of information between the brain and the body and it stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, a disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS.

To learn more visit: http://main.nationalmssociety.org/site/TR/Walk/MIGWalkEvents?team_id=341896&pg=team&fr_id=19698

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.