Setting the message, engaging the voter and winning in 2013 and 2014

With local elections coming in November and state and county and federal elections in 2014, not to mention all the millages, here is a strategic roadmap for the candidates and organizations advancing issues during the election I. Strategic Communications

A. Message Development

1. Setting the agenda

2. Giving people a reason to get engaged

3. Engaging the grassroots

B. Media Relations

C. Stakeholder + Community Engagement -- Making the connections

1. Elected leaders (House, Senate, County, Local, Federal)

2. Labor + Business

3. Grassroots

D. Social Media

1. Stakeholder Engagement (voter, donor, interested, ardent opponent)

2. On line fundraising

3. Story gathering + telling/sharing

4. Pulse + Polling

5. Organizing

II. Donor Relations + Fundraising

A. Donor Relationships

1. Year Round Effort

2. Make them a part of the party’s fabric through constant engagement with Party/Elected

Leadership (in Lansing and Washington) - AIPAC Model

B. Small Donor Focus

1. On line giving

2. Obama Model

III. Candidate recruitment

IV. Create a foundation to support this effort

V. The plan

A. Create a social media site that includes messaging and agenda setting, aggregates the parties Twitter feed, YouTube, Facebook page, while each week feature a story while allowing people to upload their own stories and messages. The site will be used to instantly gauge public opinion, engage and mobilize stakeholders and get people involved.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.