With local elections coming in November and state and county and federal elections in 2014, not to mention all the millages, here is a strategic roadmap for the candidates and organizations advancing issues during the election I. Strategic Communications
A. Message Development
1. Setting the agenda
2. Giving people a reason to get engaged
3. Engaging the grassroots
B. Media Relations
C. Stakeholder + Community Engagement -- Making the connections
1. Elected leaders (House, Senate, County, Local, Federal)
2. Labor + Business
3. Grassroots
D. Social Media
1. Stakeholder Engagement (voter, donor, interested, ardent opponent)
2. On line fundraising
3. Story gathering + telling/sharing
4. Pulse + Polling
5. Organizing
II. Donor Relations + Fundraising
A. Donor Relationships
1. Year Round Effort
2. Make them a part of the party’s fabric through constant engagement with Party/Elected
Leadership (in Lansing and Washington) - AIPAC Model
B. Small Donor Focus
1. On line giving
2. Obama Model
III. Candidate recruitment
IV. Create a foundation to support this effort
V. The plan
A. Create a social media site that includes messaging and agenda setting, aggregates the parties Twitter feed, YouTube, Facebook page, while each week feature a story while allowing people to upload their own stories and messages. The site will be used to instantly gauge public opinion, engage and mobilize stakeholders and get people involved.