Setting the record straight -- Park West Galleries

Setting the record straight -- Park West Galleries Objective:  Park West Gallery is one of the largest independent art galleries in the United States and hosts a number of auctions on cruise ships throughout the world.  Park West was being targeted by a number of its competitors and was the focus on an Inside Editionstory.

Strategy:  To enhance its on-line presence and use its artists as its spokesperson, while positioning the gallery and its experts in a number of other stories for

Results: We successfully placed stories in a number of local and national publications and increased the on-line presence of the gallery through additional websites for the gallery and individual artists, search-engine optimization and blog posts.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.