Sustainable fragrances made from renewable carbon

Givaudan, a global industry leader in the world of scent and beauty, and LanzaTech NZ, Inc. an innovative Carbon Capture and Transformation company announced a collaboration for the development of sustainable fragrance ingredients from renewable carbon.

 

WHY IS THIS IMPORTANT

 

  • Renewable carbon is carbon that avoids or substitutes the use of additional fossil carbon.  

  • The research collaboration with Givaudan is one that is expected to leverage this synthetic biology capability and go beyond the production of ethanol, with the companies working together to establish novel pathways to key fragrance ingredients used across the Givaudan portfolio.

  • Earlier this year Coty, one of the world’s largest beauty companies with a portfolio of iconic fragrance brands, started production of the first globally distributed fragrances made using carbon-captured ethanol, in the marketplace today.

  • In 2021 LanzaTech and BASF announced that they can utilize industrial off-gases for chemical production and in making fragrances.

Find more information in this NEWS RELEASE and I am happy to connect you with executives from Givaudan or LanzaTech.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.