Ambassador Bridge

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A Plan For Community Engagement

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A Plan For Community Engagement

Conflict is inevitable with any high profile project. However, a carefully structured dialogue could offer a more effective and durable method to resolve conflicts and build consensus around controversial or often complex projects.

If project teams for high profile projects, such as a new international border crossing, a jail, new stadium or arena or a large mixed-use development are serious about seeing their vision a reality while contributing to the community, an effective strategy would be to engage the community and other stakeholders early in the process. 

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RELATIONSHIPS MAKE THE DIFFERENCE

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RELATIONSHIPS MAKE THE DIFFERENCE

Public affairs professionals with a solid reputation in the community and one who is familiar with the stakeholders and the issues important to them, can then help develop strategic and meaningful relationships, long before a high profile and often controversial project is announced.  That professional can then create a  community roadmap to help the project team navigate through the minefields of any project.  They will help minimize risk and help anticipate barriers to seeing projects to their completion.

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The community benefits when everyone is engaged

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The community benefits when everyone is engaged

The community benefits when everyone is engaged. From the design stage to the public process in securing permits, in addition to raising capital and targeting potential retailers and other tenants, constant engagement is vital to the success of any high profile project. 

Developing strategic relationships “early-on” helps minimize risk and helps anticipate barriers to seeing projects to their completion. Effective communications is vital to the public’s understanding of the project and the governments involved in helping the project move forward. Therefore, the company or consortium leading the project should be in control of the process and be proactive with their messaging and outreach.