Public affairs professionals with a solid reputation in the community and one who is familiar with the stakeholders and the issues important to them, can then help develop strategic and meaningful relationships, long before a high profile and often controversial project is announced. That professional can then create a community roadmap to help the project team navigate through the minefields of any project. They will help minimize risk and help anticipate barriers to seeing projects to their completion.
The community benefits when everyone is engaged
The community benefits when everyone is engaged. From the design stage to the public process in securing permits, in addition to raising capital and targeting potential retailers and other tenants, constant engagement is vital to the success of any high profile project.
Developing strategic relationships “early-on” helps minimize risk and helps anticipate barriers to seeing projects to their completion. Effective communications is vital to the public’s understanding of the project and the governments involved in helping the project move forward. Therefore, the company or consortium leading the project should be in control of the process and be proactive with their messaging and outreach.
Detroit is Loonie for ignoring Canada
With Black Friday behind us and Cyber Monday behind us, retailers in Michigan, New York, Vermont, Washington and other border states are missing a huge opportunity to woo Canadian's across the border to shop in their stores for the holidays.
It seems these days, Canadians are watching the exchange rates more than ever as the slightest increase will create a more powerful Loonie, luring Canadian's to cross the border to do their holiday shopping.
However, US retailers, at least those in the Detroit-area, fail to market their products in Windsor and Southwest Ontario. Not only do they fail to advertise or otherwise promote their products in Canada, they don't accept Canadian currency. On the other hand, travel to Windsor, not only will downtown merchants or those at Devonshire Mall and other local outlets, accept the American Greenback, but the parking meters accept US currency as well.
Unlike other bordering states, Detroit is the only metropolitan region that borders another Canadian metro region, and yet, businesses in Detroit fail to see the opportunities that exist on the other side of the river.
While those in Windsor travel more frequently to Detroit to eat, play and enjoy what the region has to offer, they are often left to themselves to figure out where to shop or eat. While Windsor has its own media, The A Channel, CTV, CBC, The Windsor Star, The Globe and Mail and The National Post, among others, we share media as well such as WDIV, WXYZ, FOX Detroit (WJBK) and others. However, through targeted mail or placing ads in Canadian media we are missing a chance to take your product directly to a new market and bring Windsor-Essex 216,000 + residents into your store.
Detroit needs to think regionally and bring Windsor into the discussion.It is time Detroit gets to know its neighbors. While the Detroit Regional Chamber and Windsor Essex Chamber may have a special relationship to help members with cross-border business it is not enough to bring our communities together. While the Canadian US Business Association recently re-established itself, it is not enough to know how to effectively market our business in both regions. And yet, thousands of people travel across the Detroit Windsor Tunnel, Blue Water Bridge and Ambassador Bridge to go to work, to meet family, to go to the doctor and to shop.
Well Detroit, you missed your chance on Black Friday, but now you have a few weeks to prepare for Boxing Day.
We are building a bridge to nowhere, if you don’t know what is on the other side!
*The views expressed in this article of those of the author and in no way attributed to Fraser Trebilcock or the lawyers and staff within the firm. A similar version of this article appeared in the September 12, 2011 issue of Crain's Detroit Business. This blog post appeared on Fraser Trebilcock's Blog first. DETROIT, MICH. + WINDSOR, ONT. -- With all the debate and discussion as to who should build a new bridge, we are missing the point as to why a new border crossing is so important. Sure we can say a new bridge is important because the U.S. conducts more trade with Canada than any other country or it is good to have an additional border crossing for redundancy in our crossings, but what does it mean for us here in Michigan?
First, we as Americans know very little about our Canadian neighbors in part because we fail to know Canada as well as Canadians know America. It is time that we, particularly in the Detroit area, consider Windsor-Essex part of our region. Instead of looking across the river and standing in awe that it is another country, we need to look across and recognize our neighbors as our business partners and welcome them as members of our community.
We take for granted our proximity to Canada and do not fully understand the unique relationship we have with Canada. From cars to energy to actors, athletes, agriculture and financial markets, we have a lot in common and a lot to better understand. For example, Windsor was recently named one of “The Top American Cities of the Future,” by FDI Magazine, a publication of The Financial Times. (Cities from Canada, the United States and South America were included in the “American Cities” competition.) That award was given after the Conference Board of Canada said that the Windsor-Essex economy will outperform all other Canadian cities in 2011. That includes outperforming Toronto, Vancouver and Montreal. Windsor also was named in the top 7 of intelligent cities, by the New York-based Intelligent Community Forum, a non-profit think-tank.
Despite the collapse of the auto-industry the Windsor-Essex region remains strong in manufacturing, renewable energy, logistics/warehousing and agri-business. For example, Windsor-Essex has the longest growing season in Canada, averaging 212 days, and the largest greenhouse industry in North America for vegetables and exotic flowers. With a similar growing season, why can’t we have move quicker on the various urban farm initiatives or take Canada’s lead and build just as many greenhouses on this side of the border. In addition, there are currently 14 commercialwineries with internationally recognized wine that we could work with Tourism Windsor-Essex-Pelee Island to promote. And just 45 minutes from the border in Harrow, Ont., the Canadian Government created the Greenhouse & Processing Crops Research Centre where new technologies are created affecting the agricultural industry. Why can’t we link that Centre with all the food technologies being created in and around Battle Creek. We can’t in part, because we are not taking the time to develop regional partnerships across the border to mutually benefit both economies and both nations. We are too focused on ourselves.
In addition to agriculture: Windsor-Essex is investing in the creative industries including digital media and working with their universities and colleges to keep rising talent in the region. Why can’t we work together, as a region to keep rising talent in the region?
As for Ontario’s film industry, given the uncertainty of Michigan’s film industry, Windsor-Essex may just become Hollywood’s next big thing as Ontario has a permanent Film and Television Tax Credit, with an additional 10 percent for productions outside of the Greater Toronto Area (GTA). Regardless of what happens with the film credits here in Michigan, we should promote Detroit together with Windsor-Essex to the entertainment industry and continue to build upon the existing film industry in Detroit, while allowing it to expand into Windsor-Essex. Should Detroit loose its clout in the entertainment industry we can work with our Canadian neighbors to still keep the industry in the region. Instead of going to work in Detroit, for example, production crews, talent agents and others would just cross the border and work in Canada, just like the 7,000 Canadian health care workers do everyday to work in Detroit-area hospitals.
Organizations in Detroit and Windsor are working together. The University of Windsor is working with TechTown and has joint programs with The University of Detroit, The University of Michigan Dearborn and Wayne State University. (In full disclosure, the University of Windsor is a client of mine). While Windsor Regional Hospital and Hôtel-Dieu Grace Hospital have developed a strong partnership with theHenry Ford Hospital in Detroit for patients in need of emergency cardiac care. However, to enrich our region with culture and business acumen on both sides of the border, more partnerships around culture and business must matriculate.
The Detroit Windsor relationship is more than just about a border crossing, an annual celebration of our freedom with fireworks, air races or a periodic visit to Erie Street. It is about jobs and commerce, history and culture and the unique geography we share with each other that no other North American city has. While Detroit and Southeastern Michigan’s population may have declined over the past 10 years, if we include Windsor and Southwestern Ontario, we have a much stronger story to tell. In promoting the region, the Windsor-Essex Economic Development Agency says, “economic prosperity does not recognize borders.” We in Michigan should not allow a border to stand in between us and our ability to better appreciate the unique opportunity we have with our Canadian neighbors -- To grow our economy and stand out from others. In fact, we should build a bridge between our cities that will be used to enhance our economy as one regional economy.
Daniel Cherrin is an attorney, mediator, public relations executive and lobbyist withFraser Trebilcock in Detroit and Lansing.