The community benefits when everyone is engaged. From the design stage to the public process in securing permits, in addition to raising capital and targeting potential retailers and other tenants, constant engagement is vital to the success of any high profile project. 

Developing strategic relationships “early-on” helps minimize risk and helps anticipate barriers to seeing projects to their completion. Effective communications is vital to the public’s understanding of the project and the governments involved in helping the project move forward. Therefore, the company or consortium leading the project should be in control of the process and be proactive with their messaging and outreach.