Trial by Twitter, Facebook & other Social Media

A consultant hired by Casey Anthony's attorneys analyzed more than 40,000 opinions on various social media sites and blogs where her attorneys then used them to craft their trial strategy.  According to a recent article in the Orlando Sentinel, "When bloggers and others in social media sites started to attack George Anthony about his alleged mistress, the defense team beefed up their questions against him."The Casey Anthony trial has brought social media into the courtroom. While jurors may be prevented from tweeting or updating their Facebook status from the courtroom or during the duration of a trial, the jury of public opinion is running rampant, 24/7 with their opinions of the trial.

According to Amy Singer, the social media consultant in the case, her team of five individuals would scan a variety of sites, blogs and tweets to gauge opinions about the trial, wtiness testimonies, evidence and the body language of the defendant. Those opinions were given the the defense attorney where they adjusted their tactics based on what they learned on line.

With the Casey Anthony trial now over, public opinion still wages on in social media circles, but one thing is clear, Facebook and Twitter have changed the way lawyers defend or prosecute a case.  Fraser Trebilcock, through its subsidiary, Fraser Consulting, has access to public relations and public affairs experts who monitor social media on behalf of a number of clients and respond when a response is warranted. Fraser Trebilcock also recently launched a Litigation + Strategic Communications practice group to help clients manage the message in the courtroom and out.

For more information, please visit www.fraserlawfirm.com or contact Daniel Cherrinat dcherrin@fraserlawfirm.com.

Trial by Twitter & Facebook

A consultant hired by Casey Anthony's attorneys analyzed more than 40,000 opinions on various social media sites and blogs where her attorneys then used them to craft their trial strategy.  According to a recent article in the Orlando Sentinel, "When bloggers and others in social media sites started to attack George Anthony about his alleged mistress, the defense team beefed up their questions against him."The Casey Anthony trial has brought social media into the courtroom. While jurors may be prevented from tweeting or updating their Facebook status from the courtroom or during the duration of a trial, the jury of public opinion is running rampant, 24/7 with their opinions of the trial.

According to Amy Singer, the social media consultant in the case, her team of five individuals would scan a variety of sites, blogs and tweets to gauge opinions about the trial, wtiness testimonies, evidence and the body language of the defendant. Those opinions were given the the defense attorney where they adjusted their tactics based on what they learned on line.

With the Casey Anthony trial now over, public opinion still wages on in social media circles, but one thing is clear, Facebook and Twitter have changed the way lawyers defend or prosecute a case.  Fraser Trebilcock, through its subsidiary, Fraser Consulting, has access to public relations and public affairs experts who monitor social media on behalf of a number of clients and respond when a response is warranted. Fraser Trebilcock also recently launched a Litigation + Strategic Communications practice group to help clients manage the message in the courtroom and out.

For more information, please visit www.fraserlawfirm.com or contact Daniel Cherrin at dcherrin@fraserlawfirm.com.

Corporate Social Responsibility -- Is it really about being green or being good?

I am not sure if you caught it, but among today's Sunday circulars, Target focused theirs on "Celebrating Earth Week & Save."  Not only did they feature green products but they also shared their report on sustainable practices by the Target Corporation.

According to a recently released study (March 29, 2010) by Penn Schoen Berland, Landor Associates, and Burson-Marsteller, more than 75 percent of consumers say that it is important for companies to be socially responsible. Target understands their consumer base. We are buying products because we are told they are good for the environment and we like to shop their because we know they care about the things we care about. For example, according to their circular, Target:

• Recycles 950 pounds of cardboard
• Donates grocery overstocks to soup kitchens and after-school programs
• Rethought their supply delivery and how they package their deliveries to minimize their carbon foot-print.

Their circular also directs you to an "Eco-Friendly" website where you are able to add your email to receive coupons by email or phone, or enter a contest. They are using the various media to engage their customer -- Although I did not see anything on their Facebook or Twitter (corporation) site talking about their sustainable practices and directing consumers to their "eco-friendly" site.

Nonetheless, they used the Sunday circular as a great opportunity to share with others how the care about the environment and what they are doing to create a more sustainable corporation and world.

As we start Earth Week, it is important to consider how we all are being good corporate citizens. Are we providing pro bono work to non-profits; even in a down economy are we working to benefit our community; and, how and are we doing anything to reduce our carbon foot print.  If we are, then it is important that you share with others what you are doing. It will not only help further the cause of initiatives you are supporting but it also will give others another reason to consider doing business with you. Using your website, Facebook, Twitter, YouTube and other media will help you share with others, your contributions to make our community a better place. Happy Earthy Week!