SBIO semi-finalist Plascon Plastics’ patented processes allow specific waste streams of materials to be incorporated directly into the injection molding process for use in new plastic products and packaging. | Image credit: Plascon Plastics
If there is anything we can learn from the recent crises facing General Motors (GM), the Veteran's Administration (VA), Donald Sterling and the Los Angeles Clippers, The New York Times, Target and other companies and individuals facing their own high stakes crises is that it is important to talk to each other.
As children, we learn that if we lie we will get caught, if we cheat we are only cheating our selves. So as business leaders, it is important to follow the rules and play by the rules. To engage your employees and the communities in which you do business. Work hard at developing working relationships, not just in the board room, but on the court or course. Make friends now so that if a crisis ensues, you will be prepared to respond and others will come at your defense. But most importantly work to minimize the risk of any crises by devoting the resources in developing strategic relationships.
I am not sure if you caught it, but among today's Sunday circulars, Target focused theirs on "Celebrating Earth Week & Save." Not only did they feature green products but they also shared their report on sustainable practices by the Target Corporation.
According to a recently released study (March 29, 2010) by Penn Schoen Berland, Landor Associates, and Burson-Marsteller, more than 75 percent of consumers say that it is important for companies to be socially responsible. Target understands their consumer base. We are buying products because we are told they are good for the environment and we like to shop their because we know they care about the things we care about. For example, according to their circular, Target:
Their circular also directs you to an "Eco-Friendly" website where you are able to add your email to receive coupons by email or phone, or enter a contest. They are using the various media to engage their customer -- Although I did not see anything on their Facebook or Twitter (corporation) site talking about their sustainable practices and directing consumers to their "eco-friendly" site.
Nonetheless, they used the Sunday circular as a great opportunity to share with others how the care about the environment and what they are doing to create a more sustainable corporation and world.
As we start Earth Week, it is important to consider how we all are being good corporate citizens. Are we providing pro bono work to non-profits; even in a down economy are we working to benefit our community; and, how and are we doing anything to reduce our carbon foot print. If we are, then it is important that you share with others what you are doing. It will not only help further the cause of initiatives you are supporting but it also will give others another reason to consider doing business with you. Using your website, Facebook, Twitter, YouTube and other media will help you share with others, your contributions to make our community a better place. Happy Earthy Week!
