sustainable

This week, Brookfield announced a USD 1B investment in LanzaTech with articles in Reuters , Climatewire, and BusinessGreen in the United Kingdom. We also announced a partnership between LanzaTech, Yale, Northwestern University , and

This week, Brookfield announced a USD 1B investment in LanzaTech with articles in Reuters, Climatewire, and BusinessGreen in the United Kingdom. We also announced a partnership between LanzaTech, Yale, Northwestern University, and NREL to establish a new center for multi-scale synthetic biology. We also helped launch the new FE-20 Bidirectional V2X Charger for Fermata Energy in New York City this week, changing how we think about charging infrastructure for EVS. This weekend also brings Artoberfest to Ann Arbor, Michigan. With the University of Michigan Wolverines away playing the University of Indiana, Saturday can become very lonely in Ann Arbor. The A2 Artoberfest, produced by the Guild of Artists and Artisans, brings people back into the streets of downtown Ann Arbor for craft beer and fine art. Just another busy week for us at North Coast Strategies.

Global media for our clients and the impact they make around the world

This week, we announced the 2022 schedule for the Guild of Artists & Artisans in Michigan and Ohio. It is great to be able to make announcements about major events, and these are always outside. We also announced the largest sustainable aviation fuel plant in North America will be built outside of Chicago between LanzaJet and Marquis Sustainable Aviation Fuel that resulted in coverage in North America and Europe in mainstream media, such as Crain’s Chicago Business and trade publications such as Aviation International News and Biofuels Digest. The media continues to share news about our clients and their work globally, with coverage in Green Biz, Metro-UK, CNN, and CNBC among others. Finally, congratulations to our past client South Pole on Salesforce’s investment in their company. Below please find additional media from this past week.

LanzaJet

LanzaTech
Coty

SAF

Investments

Awards + Leadership

Other

Zara

Fermata Energy

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Corporate Social Responsibility -- Is it really about being green or being good?

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I am not sure if you caught it, but among today's Sunday circulars, Target focused theirs on "Celebrating Earth Week & Save."  Not only did they feature green products but they also shared their report on sustainable practices by the Target Corporation.

According to a recently released study (March 29, 2010) by Penn Schoen Berland, Landor Associates, and Burson-Marsteller, more than 75 percent of consumers say that it is important for companies to be socially responsible. Target understands their consumer base. We are buying products because we are told they are good for the environment and we like to shop their because we know they care about the things we care about. For example, according to their circular, Target:

  • Recycles 950 pounds of cardboard
  • Donates grocery overstocks to soup kitchens and after-school programs
  • Rethought their supply delivery and how they package their deliveries to minimize their carbon foot-print.

Their circular also directs you to an "Eco-Friendly" website where you are able to add your email to receive coupons by email or phone, or enter a contest. They are using the various media to engage their customer -- Although I did not see anything on their Facebook or Twitter (corporation) site talking about their sustainable practices and directing consumers to their "eco-friendly" site.

Nonetheless, they used the Sunday circular as a great opportunity to share with others how the care about the environment and what they are doing to create a more sustainable corporation and world.

As we start Earth Week, it is important to consider how we all are being good corporate citizens. Are we providing pro bono work to non-profits; even in a down economy are we working to benefit our community; and, how and are we doing anything to reduce our carbon foot print.  If we are, then it is important that you share with others what you are doing. It will not only help further the cause of initiatives you are supporting but it also will give others another reason to consider doing business with you. Using your website, Facebook, Twitter, YouTube and other media will help you share with others, your contributions to make our community a better place. Happy Earthy Week!