Companies throughout the world are grappling with how or if they should address issues around climate change. With principles in place after the COP24 climate talks concluded last week however government leaders must work build partnerships with the business community to address climate change. This is an issue that will be on the agenda at Davos next month.
I am not sure the last time you ate at Max Burgers (130 restaurants in Sweden, Findland, Denmark, Poland, Egypt, & the U.A.E.), but recently the fast-food chain with 130 restaurants in Europe and The Middle East launched a climate positive menu to help prevent further damage caused by climate change.
They do this by (1) measuring their product emissions from the farmers' land to the guests' hand, (2) reducing their emissions, and (3) capturing at least 110% of their emissions by planting trees.
They take their role seriously in not only reducing their carbon footprint but they are covering up to reverse the damage caused by the agricultural and fast-food industry. In addition to their climate positive menu, Max Burgers :
Lists the impact each item has on the climate on their menu.
Has set a goal that, by 2022, half of all meals it sells worldwide will be made of foods other than beef.
Has a significant menu of plant-based and lacto-ovo options,
European companies are more aggressive around climate change and offer a window as to what is to come for North American chains. If you are a journalist interested in talking about how companies are making significant changes in their business operations to reduce the impact they are having on the environment, feel free to direct message me so that I can connect you to the executives at MAX Burgers and other corporate leaders making a difference in sustainability.