Businesses struggle today in how to deal with the millennial workforce and yet, millennials are forcing the hands of companies to speak up and speak out on high profile environmental issues and on perceived social injustices.Where government fails to act, millennials are demanding their employer or the company's they do business with, step up to the plate to make an impact beyond their bottom line.
When do CEOs make their personal views public?
If speaking up results in public backlash, the business leader should be prepared to deal with the issue and work with their PR and legal team to get in front of it. Whether it is holding a news conference, publishing an op ed or posting a Tweet. Words do matter and they should be communicated carefully.