grassroots advocacy

Associations have the power to influence policy. They just need to know how to channel that power.

Associations have the power to influence policy. They just need to know how to channel that power.

To be effective in its' advocacy efforts, whether it is before Congress or the governor, associations need to be relevant to the conversation and have something meaningful to contribute.

Associations need greater member involvement in advocacy efforts

Associations need greater member involvement in advocacy efforts

Associations need its' members to become more engaged on advocating for or against an issue.  Without member support, the association's lobbyist has little standing to advance or oppose an issue.