To be effective in its' advocacy efforts, whether it is before Congress or the governor, associations need to be relevant to the conversation and have something meaningful to contribute.
That is why it is important to find an agenda that is non-partisan and broad enough to bring a diverse array of members together, to support or oppose a common issue. The ability to bring diverse interests together is why associations can and should be more powerful and influential in Washington and in capitols across the country.
For associations to be relevant priorities need to align with mission. They need to be relevant to the conversation and solutions should be discussed to help move an issue forward for a vote.
This starts with organizing and creating an association task force to figure out how to tackle an issue. The association's leadership can facilitate the discussion and help its membership determine:
- What is the position of the organization?
- Who are the advocates and opponents?
- What are the messages? and,
- What is the timing for engagement.
Associations can offer insight into the legislative process and provide the research to support the issues, but should really let their members drive the discussion. Once an agenda is set and a plan is in place, associations will then have the power to influence. They simply need their members to help carry the ball forward.
Find out more in this podcast of Association Impact.
