Facebook, Twitter and Instagram is no longer used to post what your college roommate from decades ago had for dinner. Social media is a vital tool to a companies sales funnel and managing its reputation. For many companies it is the first line of defense, an early warning system into issues becoming problems and problems turning into crises. To manage risk and monitor the digital chatter, companies should have a social media policy. Here are a few tips in drafting that policy.
We are spending most of our time on-line today, searching for something. In business, how do we compete and how can we keep up? Knowing what I now know about websites and SEO, based on the key words I use in my search, I first click on the top advertisement, since they are using they same key word variation that I am using. And if I am not advertising on Google or Facebook, for example, I try to find the key words that a client or customer would type in the search engines to find me.
There are a number of tips and tricks to use to bolster your page placement on sites such Google, Bing, Yahoo and other search engines.Other than hiring a SEO Agency or PR Agency that provides SEO services, it helps to have:
To help you find out what the key words are that others use to find you, try some of these tools:
And there are of course, many more, free and paid tools to plan and monitor, such as SEOmoz.
Our check list and SEO To Do List:
