Optimize This! And other Search Engine Optimization (SEO) Tools

We are spending most of our time on-line today, searching for something. In business, how do we compete and how can we keep up? Knowing what I now know about websites and SEO, based on the key words I use in my search, I first click on the top advertisement, since they are using they same key word variation that I am using. And if I am not advertising on Google or Facebook, for example, I try to find the key words that a client or customer would type in the search engines to find me.

There are a number of tips and tricks to use to bolster your page placement on sites such Google, Bing, Yahoo and other search engines.Other than hiring a SEO Agency or PR Agency that provides SEO services, it helps to have:

  • Fresh content – that is why blogs are so useful;
  • Inbound and outbound links to your site; and
  • Regular updates.

To help you find out what the key words are that others use to find you, try some of these tools:

  • GoogleAdword
  • Google Insight
  • Google Trends Key Word Digest
  • Wordtracker Free
  • Basic key word searches
  • Google.com/trends

And there are of course, many more, free and paid tools to plan and monitor, such as SEOmoz.

Our check list and SEO To Do List:

  • Easy to use navigation;
  • Provide direct actionable information that remains relevant;
  • Professional and accessible; and,
  • Deliver high quality, credible content that is understandable.
Most importantly, have a plan -- a plan to tell you why you are o-nline and who they need to reach out to.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.