We walk for you - We walk to cure MS

Each spring, my children look forward to going to Comerica Park....No, not to watch the Detroit Tigers play, although that comes later in the year. They come to Comerica Park to walk in honor of their mom and thousands of other moms living with Multiple Sclerosis (#MS).

On April 16, 2007, my wife was diagnosed with MS – it is a day that we choose not to celebrate, but a day to honor the amazing person she is -- And she is truly amazing.

MS is a potentially debilitating disease in which your body's immune system eats away at the protective sheath (myelin) that covers your nerves. Damage to myelin causes interference in the communication between your brain, spinal cord and other areas of your body. This condition may result in deterioration of the nerves themselves, a process that's not reversible – for now.

Although there is no cure (for now), if you catch it early enough and find the right treatment, you can work diligently to prevent any further damage.  There is truly amazing research going on right now and right here in #Detroit (at Wayne State University, Henry Ford Health System and the University of Michigan) to find a cure or the right mix of treatments. 

This year, we are walking not just to honor my wife and mother of our three children, but to honor the thousands of other men, women and children who have MS, but are not ready to tell the world. This year we walk for you and we hope that you will participate in The #MSWalk on April 27, 2014, if not directly, by walking with us, than by making a contribution to The MS Society (TEAM MTC).

We will be gathering in front of the tiger outside Comerica Park at 9:30 a m. before the walk starts at 9:45.

We know that you each have your own cause to support. But today, Fighting MS and Finding a Cure for MS is our cause. It is our family’s goal to support my wife and for our children to know how wonderful their mom is and how important it is to step in and step up to raise money for important causes – Like this one.

I want to encourage you to support us, to support my wife and to raise significant amounts of money to fund the research to find a cure.  In advance, thank you – we are forever grateful.

To make a contribution,  please visit: http://main.nationalmssociety.org/goto/Cherrin

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.