The way-forward for web-based communications is to turn to mobile communications. The number of smart phone users has increased dramatically over the past six-months and may increase even more, depending on Steve Job's announcement on June 7th. It is widely rumored that he will announce that he is making the iPhone available to Sprint and Verizon users. Perhaps that is why Wal-Mart is selling the iPhone for $97. Nonetheless, while we are transitioning from our desktops to our laptops and our laptops to our mobile phones, communications are not just getting shorter with every Tweet, they are getting more local thanks to now popular apps such as Four Square and Yelp! According to the May 2010 of Inside Counsel, YELP, the on-line business review site, changed its policies as a result of a class action lawsuit charging YELP with the manipulation of content on its review pages. The plaintiffs allege that YELP would change the content based on the ad dollars from a particular company. As a result of the lawsuit, YELP has instituted a number of issues to be more transparent. No matter how we communicate the best communication still comes from word-of-mouth and friend-to-friend.
Yelp!!!
Daniel Cherrin
DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.