12 Great Tips To Ace Your Next Media Interview

  1. Avoid industry jargon and initials
  2. Avoid yes and no responses
  3. Never say no comment or I don’t know
  4. Don't rush- Breathe and don’t be afraid of silence
  5. Know your facts but If you don’t that’s okay, just say so
  6. Don't repeat negatives
  7. Maintain eye contact
  8. Remember to smile – unless it is a crisis-- But most importantly, be yourself!
  9. Avoid nodding at questions
  10. Don’t fill silence – Use silence to think of your response
  11. Have fun
  12. “If you don’t want it quoted, don’t say it at all.”

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.