Media Training

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How to remain relevant with all this fake news?

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How to remain relevant with all this fake news?

To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts.  This will help develop relationships with other key influencers.

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6 TIPS FOR STAYING OUT OF THE MEDIA

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6 TIPS FOR STAYING OUT OF THE MEDIA

There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.

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These three things will help you get in front of a real reporter

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These three things will help you get in front of a real reporter

Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company. 

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A Compelling Story Has These 5 Critical Components

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A Compelling Story Has These 5 Critical Components

For every message, you should develop at least two of each type of support, which will allow you to articulate the main themes of your messages in every answer without ever sounding repetitive. Compelling stories typically have five components.

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5 Critical Elements To An Effective Message

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5 Critical Elements To An Effective Message

You will probably not use your messages verbatim in media interviews very often; rather, you will communicate the themes of your messages in your own words. But since messaging forms the foundation of everything you communicate— in the media, during public presentations, on your website, in brochures, and even during casual conversations— it is important to invest time in developing powerful messages up front. 

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4 Key Messages To Move Stakeholder From Armchair To Advocate

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4 Key Messages To Move Stakeholder From Armchair To Advocate

Key messages are statements you want to convey to a specific stakeholder that includes the action you want them to take after they listen to you, supported by the facts through statistics, trends, pictures and stories. Here are 4 types of messages to convey to your intended audience: Fact/ Result, Problem/ Solution, Advocacy or Call to Action, Benefits Stick to these 4 message types to deliver meaning messages to help move a stakeholder from armchair to advocate.

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3 easy ways to move your audience to do something

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3 easy ways to move your audience to do something

Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action, with these three east tips. 

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MY BIGGEST FEAR – Public Speaking

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MY BIGGEST FEAR – Public Speaking

If you are not defining the perception you want everyone to have, then everyone defines you based on their own perceptions.  And even if those perceptions are wrong, then they are still right as far as the audience is concerned. Here are a few tips to think about before you speak publicly.