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4 Easy Ingredients For Creating The Perfect Message

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Messages should be Simple + Clear + Concise & supported by examples. Here is the perfect recipe for creating the right key message:

  1. What is the big picture?
  2. What two or three supporting statements do you have?
  3. What is your proof?
  4. What do you want them to do?   A call to action, in which the audience is asked to do something specific, such as sign a petition, visit a website, or buy a product?

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.