All Great Cities Begin With A Vision

Sustainable leadership starts with a vision. That vision may be from a great mind or a great listener.  The State of the Union, State of the State and State of the City is the prime opportunity of the Chief Executive to celebrate their achievements, communicate their vision for what they want to happen before they leave office and their lay out their agenda for how they will achieve that vision.

As the former Communications Director for the City of Detroit, I have drafted a State of the City and worked to communicate a vision for Detroit. In our case, that vision was a dose of reality, following the previous mayors incarceration, the city's true financial situation exposed and a US economy on the verge of one of the worst recessions in decades. 

"We have a choice," Mayor Cockrel said in 2009. "We can continue to do business as usual and fail to live within our means as a city government, but doing so means that someone else will likely be appointed to come and make the hard choices for us."

At the time, the people of  Detroit did not want to hear or believe that message, but it was our warning that the previous Mayor left us in a very difficult position. As a result, we used that speech and that opportunity to lay out all the cards and give a realistic picture of Detroit's financial situation as we knew it at that time. 

It was also our opportunity to assure the people of Detroit and the entire state of Michigan, in addition to the bond holders that we had a handle on the situation and they they could be assured we were setting the city back on the right path. 

Today, the person appointed to fix Detroit's financial situation came and left. Crane's clutter Detroit's skyline and there is progress in the city. Lots of work however remains. Public safety remains an issue, obesity is a problem and illiteracy continues to plague Detroit. With the city's financial situation being taken care of, it is now time to focus on the people. We need to find a way to break the cycle of poverty in the city, find a way to ensure Detroit schoolchildren start school ready to learn and that a job awaits the people who seek them. 

The Mayor must now work at breaking the cycle of poverty and find a way for everyone to buy into the same vision. 

 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.