Brand positioning -- Marco Andretti

Brand positioning -- Marco Andretti ObjectiveIndy Racing Champion Marco Andretti wanted to secure non-traditional sponsors for his racing career and help distinguish himself from his family’s racing legacy.

StrategyOur strategy was to position Marco in media outside of the racing community to enhance his profile, distinguish his personal brand and help him secure non-traditional sponsorships.

ResultsWe secured non-traditional national media for Marco Andretti, the 2006 Indy Racing League Rookie of the Year, including: The New York Times, Brandweek, Teenmag.com and Seventeen.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.