Celebrating 40 Years of Enriching Lives & Erasing Barriers -- JARC

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Celebrating 40 Years of Enriching Lives & Erasing Barriers -- JARC JARC, a nonprofit organization serving people with developmental disabilities and their families, in a variety of ways, from housing to in-home respite care, to advocacy in and around Detroit, celebrated their 40th Anniversary in 2009.  They retained North Coast Strategies to help celebrate 40 years of serving the community and the dedication of their 20th group home, what is to be believed, the nation’s first barrier-free green home.

Results Cherrin successful worked in tandem with the Somerset Collection in organizing a 40th Anniversary Celebration at one the nation’s most elegant malls, to create a fund celebration centered around 1969.  In addition, Cherrin successfully secured media in publications such EcoHome Magazine, the Associated Press, WDIV (NBC), the Detroit News, Detroit Free Press, Chicago Tribune, Mlive.com among others. Cherrin also led JARC’s transition into social media, creating a Facebook Fan page that obtained 500 fans in just 2 months, raising further awareness of the organization.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.