Defending the Accused in a Sex Crime

Our nation was built upon the notion that one is innocent until proven guilty. However, in cases of sexual assault, extra-marital affairs, child pornography, sexting, or a long hike along the Appalachian Trail, when the abuser is caught on camera or digitally recorded, and that broadcast is publicly distributed, the court of public opinion weighs in immediately. The person being accused of any wrongdoing has only minutes to develop and give their defense. If they don’t, or they respond in a way to shift the blame, any legal outcome almost becomes irrelevant.

If the alleged perpetrator is a male, it does not help their case if the person defending them is a woman, or if a woman serves as his spokesperson. If alleged perpetrator is indeed innocent and unjustly accused of any wrongdoing, the best spokesperson is the accused, who can immediately put any rumor or misspoken fact to rest, or correct any error made. If there is any question as to the accused innocence, then the only person speaking for the accused should be their lawyer.

In any crisis, it is vital to get ahead of the issue, to directly address the issue, correct the record and move forward and away from the issue as quickly as possible.

On the other hand,

  • Start avoiding the issue, and people will peg you as guilty.
  • Try to change the subject, and you will still be perceived as guilty.
  • Blame someone else, and you will still be seen as guilty.

The only way to deal with serious issues, such as a sex crime is to deal with it directly and deal with it yourself.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.