Bringing Order To The Border – Detroit & Canada Tunnel Corporation

Bringing Order To The Border -- Detroit & Canada Tunnel Corporation Daniel Cherrin was contracted by the DCTC, operators of the Detroit Windsor Tunnel - the busiest passenger border crossing in North America, to represent their legislative and regulatory interests before the United State Congress, Executive Branch, the State of Michigan and the City of Detroit.  Cherrin also advised the Tunnel on strategic media relations and product positioning to maximize use of the Tunnel by both commercial and discretionary travelers. As a result of Cherrin’s advocacy, he:

  • Changed the content of Michigan legislation away from border crossings and onto the transportation and logistics environment in the state of Michigan as a result of active participation in legislative working group sessions.
  • Successfully lobbied the Department of Homeland Security to add two NEXUS lanes at the Detroit Windsor Tunnel.
  • Successfully lobbied Congress to include authorization language in the Department of Homeland Security Appropriations bill directing funds to the Northern Border.
  • Successfully lobbied DHS (Office of Field Operations, Trade) to delay the implementation of the Trade Act of 2002 (P.L. 107-210, 116 Stat. 933, enacted 8/6/2002, 19 U.S.C. 2071), as it relates to advance electronic cargo information and the use of the PAPS process, a mandatory release process for truck carriers at land border ports of entry, while maintaining BRASS, a line-release system for commercial goods, until DHS can implement a variation of Free and Secure Trade (FAST) at the Detroit Windsor Tunnel.
  • Facilitated a public-private partnership between the Detroit Windsor Tunnel and DHS that increased capacity at the Tunnel and other land border crossings by 25%.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.