I don't want you to only LIKE ME anymore

I want you to more than like me….Runners and cyclists share a common bond for the love and enjoyment of their sport. And although the runner or cyclist approach each other may be strangers, they will most likely exchange a nod, a wave or a greeting - hi. In an age when we want others to like us, friend us or follow us, we are still missing that personal connection.  We may ask you to like us, but we are not giving you reasons why? From now on, I want you to more than "like me" or just "follow me". I want us to become engaged in conversation and debate. I want to learn from you and you from me. And I want something to happen. Therefore, through social media, I will ask questions and advice, offer samples or incentives, seek direction or reassurance. I also will try to meet with you in person, one-on-one and look for every opportunity to re-establish ways to move beyond "like".

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.